Jim’s diverse skill set has led to a highly successful 30 years in various marketing roles in the gaming industry and over 25 years in Director or Corporate positions. From database to promotions, advertising to special events, player development to the booking of superstar entertainment, Jim has successfully led these departments at the corporate level and large single properties. For the past three years, Jim has served as Vice President of Marketing at FireKeepers Casino Hotel, an award-winning 3000 slot/70 table game property in Battle Creek, Michigan. Prior to FireKeepers, Jim served as Senior VP of Marketing for Seneca Gaming Corporation, leading three gaming properties in Western New York. Under his leadership, the company successfully opened Seneca Buffalo Creek Casino in Buffalo. He hired, trained and led the marketing team for the opening of Pennsylvania’s first casino at Mohegan Sun at Pocono Downs in Wilkes-Barre, PA, as their VP of Marketing. Jim enjoyed three years as the Director of Corporate Communications for Argosy Casino (Alton, Il), and four years at Hollywood Casino (Dallas, TX) as the Director of Corporate Marketing. During his time at Hollywood, Jim played a key role in the grand opening of Hollywood Casino Hotel in Shreveport, Louisiana. Both of these gaming companies enjoyed robust growth during the time and both were purchased in corporate takeovers. He began his casino career in Atlantic City with almost a decade in various senior marketing roles with the Sands and the Tropicana. Jim served for a decade as Public Address Announcer for the Philadelphia 76ers.