Andy Caras-Altas is one of the industry's thought leaders in casino property to digital convergence marketing. After more than 15 years in online gaming sector as an executive and advisor for some of the world's leading companies and regulators. In 2011, Andy founded Traffic Generation and made it his mission to deliver the tools for casinos finally embrace digital marketing, online gaming and how to engage not only millennials, but all players in a rapidly changing marketing world. Andy speaks regularly on player marketing, digital gaming, revenue development strategies and how to make digital really deliver to casinos. Traffic Generation works with tribal & commercial casinos providing convergence marketing technology that simplify, automate and monetize digital simulated, social and for wager casinos. Traffic Generation's convergence marketing platform - the Hub - contains easy-to-use, yet powerful marketing tools that empower casinos with a single player view and fully integrated marketing tools that allow operators drive value from their players.