Market research is a key element of most businesses. The concepts used in the gaming industry are universal to any company that is seeking to learn more about its customers through statistical analysis. This session will examine the depth of the misunderstanding about casino customers, give a brief overview of methods that have been successfully employed to gather information from patrons, as well as a summary of the research and the literature that profiles casino patrons.
| Speaker: | | Donald Holecek - Professor, Director, Travel, Tourism & Recreation Resources - Tourism Resource Center,Michigan State University | | Terry Jicinsky - Manager of Marketing Research - Las Vegas Convention & Visitors Authority |
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