Global Gaming Expo Conference Session

4036: Customer Relationship Marketing: Developing Effective Players Clubs

3:30:00 PM - 4:30:00 PM

It's not enough anymore to simply host your players for a weekend or a vacation; it's essential that casinos develop a "relationship" with their customers. This session will explain why that is so important and how to discover what is important to your customer. There will also be a focus on how to develop programs that target your best customers and their needs and expectations. Speaker: Luigi Mastropietro - Vice President of Guest Development & Sales - Global Cash Access