The casino industry is a very competitive business focused on short-term goals. Operators will do almost anything to increase market share. In this session, experts will explain how programs such as cashback, tokens and comps affect the bottom line, and where to draw the line. Also discussed will be the “follow the leader” approach, which copies successful marketing thrusts by the market leaders.
| Moderator: | | Eugene Christiansen - President - Christiansen Capital Advisors | | Panel: | | Dean Macomber - President - Macomber International | | Michael Pollock - Publisher & Editor - Michael Pollock's Gaming Industry Observer | | Richard Schuetz - President - Schuetz Inc. | | Larry Woolf - President - Navegante Group, Inc. |
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