| Global Gaming Expo Conference Session | ||||||||||||||||||
| 3012: The Direct Mail Route: Targeting Your Customers | ||||||||||||||||||
| 9:15:00 AM - 10:15:00 AM | ||||||||||||||||||
Marketing dollars are precious in the gaming industry, and executives have to decide where to allocate them. This session will make the case for direct mail versus traditional advertising. Experts will explain how to design effective, attention-getting pieces linked to exciting programs. Also discussed will be refining data to appeal to profitable customers.
| ||||||||||||||||||