Why is it that casinos only hear from the mass media when something goes wrong? In this session, experts will explain how to approach the media with newsworthy events and promotions, while maintaining a professional and ethical relationship. It will also examine how regulatory agencies can play a role in getting the good word out about gaming in their jurisdictions.
| Moderator: | | Alan Feldman - Senior Vice President, Public Affairs - MGM MIRAGE | | Panel: | | Dan Heneghan - Director of Communications - New Jersey Casino Control Commission | | Jim Rutherford - Managing Editor - Global Gaming Business | | Rod Smith - Editor - Las Vegas Review-Journal Gaming Wire | | Robert Stewart - Senior Vice President, Corporate Communications - Park Place Entertainment Corporation |
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