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Name: Randy A. Fine
Job Title: President
Company: Fine Consulting Inc.
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Bio: Randall A. Fine is President of Fine Consulting, Inc. Until July, 2005, Randy served as the Senior Vice President, Marketing for Carl Icahn's gaming companies, American Casino & Entertainment Properties and Atlantic Coast Entertainment Holdings. ACEP/ACEH own the Stratosphere, Arizona Charlie's Boulder, and Arizona Charlie's Decatur in Las Vegas, and the Sands Casino Hotel in Atlantic City. Using cutting-edge marketing analytics, during his tenure, Randy reduced marketing expenditures 25% while increasing revenues in the double digits. Prior to joining the company, Randy was corporate Vice President of Slots and Total Rewards for Harrah's Entertainment, where he designed and led the relaunch of Harrah's industry-leading loyalty program, Total Rewards. Before entering the gaming industry, Randy was a consultant with McKinsey & Company. He received both his undergraduate and MBA degrees from Harvard University.
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4OP01: Clear, Concise, Complete: How to Write A Better Marketing Plan
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| Date - September-12-2005 |
| Start Time - 8:00AM |
| End Time - 9:00AM |
| Location - N115 |
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| Randy A. Fine - President, Fine Consulting Inc.
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| Sondra Paxton - President, The Growth Alliance
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4OP202: The Top Ten List: The First Things I Need To Do When Becoming Marketing Director
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| Date - September-12-2005 |
| Start Time - 9:15AM |
| End Time - 10:15AM |
| Location - N113 |
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| Randy A. Fine - President, Fine Consulting Inc.
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| Marc Oppenheimer - Vice President of Marketing, Caesars Indiana
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