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Name: Michael J. Broderick
Job Title: Director of Marketing
Company: Ute Mountain Casino – Hotel & Resort in Towaoc, Colorado
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Bio: Michael J. Broderick is the Director of Marketing at the Ute Mountain Casino – Hotel & Resort. He has over 10 years of experience in a variety of casino areas, including marketing, slots, and human resources. Broderick previously was the player development manager at The Mill Casino – Hotel in North Bend, Oregon and also has held management positions at Trump 29 Casino in Southern California (now known as Spotlight 29 Casino), Agua Caliente’s Spa Resort Casino in Palm Springs, Calif., as well as at the Casino de Juegos de Coquimbo in Chile. While at Agua Caliente, Broderick founded the Team Member Education program, which helped over 300 employees improve their English as a second language and earn their high school equivalency, and received the prestigious International Hispanic Award for his contribution to the Hispanic community.
As the developer of new and exciting casino floor promotions like “Card Sharks,” “Spin and Win,” “The Chicken Apprentice,” “PLINKO, Cars and Cash,” “Find Larry’s Wallet,” and “Cracker Jacks and Cash,” Broderick has created added value excitement on numerous gaming floors at a number of properties. He has published numerous articles in industry magazines, including Indian Gaming Magazine, Native American Casino, Gaming and Leisure Magazine and Casino Journal on topics ranging from hybrid promotions, behavioral marketing, and casino marketing myths to creating synergy behind the scenes with marketing and IT.
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4OP203: Maximized Marketing: How Small- and Mid-sized Properties Do More With Less
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| Date - September-12-2005 |
| Start Time - 10:30AM |
| End Time - 11:30AM |
| Location - N113 |
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| Michael J. Broderick - Director of Marketing, Ute Mountain Casino – Hotel & Resort in Towaoc, Colorado
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