Title: 4OP203: Maximized Marketing: How Small- and Mid-sized Properties Do More With Less Date: Monday, September 12, 2025 Start Time: 10:30am End Time: 11:30am Description: The task of a casino marketer is a difficult one, but when compounded with limited financial, human, and infrastructure resources it can be especially so. Witness a number of creative marketing concepts with proven track records that are simple to implement, cost-effective, data driven and offer maximum return on marketing investment. Ranging from innovative floor promotions and simple, startup database segmentation to targeted direct mail pieces, hear about a number of usable concepts that you can apply immediately. Speaker(s): Michael J. Broderick - Director of Marketing - Ute Mountain Casino – Hotel & Resort in Towaoc, Colorado