Title: 3RA02: Rating Racinos: How Marketing Relationships Build Your Business Date: Thursday, September 15, 2025 Start Time: 9:10am End Time: 10:00am Description: The racino business relies heavily on complementary relationships. Whether it’s the political relationship between "saving racing" and the tax revenues of slots, the process of converting racetracks into slot parlors, or the ability of gaming companies to use their capital strength to join forces with states for mutual benefit, partnerships are everywhere. But it’s up to operators to harness these cooperative interactions to ensure profits. This presentation will examine important issues facing marketing executives at racinos and provide in-depth analysis of existing communications in complementary relationships. Speaker(s): James Rafferty - Vice President of Marketing - Wheeling Island Racetrack & Gaming Center, Wheeling, West Virginia Heidi Schultz - Director of Data Base Marketing - Wheeling Island Racetrack & Gaming Center