Title: 1MK04: Know It Alls: Who Are Your Most Profitable Players? Date: Tuesday, September 13, 2025 Start Time: 2:00pm End Time: 2:50pm Description: The increasing sophistication of player rating systems enables casinos to gather a multitude of information about their customers, theoretically providing the ability to identify the most profitable customers. During this session, hear about the new tools, strategies and technologies available to identify your most profitable players and what you can do to keep them playing. Speaker(s): Roland Hill - Hill Marketing and Communications, The Growth Alliance Vince Manfredi - Vice President of Strategic Marketing Services - IGT Systems Darlene Monzo - Marketing Results, Inc. Kunal Mishra - Product Manager - Bally Gaming & Systems