Title: 1MK03: Marketing Research: How Much Is Enough? Date: Tuesday, September 13, 2025 Start Time: 1:00pm End Time: 1:50pm Description: The complexities of every market demand that casinos do extensive research into who actually plays and who has the propensity to play. During this session, learn the ins and outs of how to conduct market research. Experts will explain how to conduct focus groups, including how to choose the participants and ask the right questions. Speaker(s): Dr. Jeff Lowenhar - President - Gaming Research, Inc. Dr. Rohan Miller - Lecturer - The University of Sydney Bill Silverman - President - The Dallas Marketing Group Steve Szapor - COO - The Innovation Group