| Title: |
1MK01: Bonus Bonanza: How Bonusing Software Is Changing Slot Marketing |
| Date: |
Tuesday, September 13, 2025 |
| Start Time: |
8:00am |
| End Time: |
8:50am |
| Description: |
Bonusing software is changing the face of slot marketing by increasing interest in your machines and casino for your most loyal and valuable customers. Participants will discuss the use of CRM at the machine and how to reward players with personal attention and valuable incentives. |
| Speaker(s): |
Jay Roper - Strategic Marketing Services - IGT Systems |
|
Tracey Chernay - Senior Vice President of Marketing - TransAct Technologies |
|
Steve Walther - Director of Systems Product Management - Aristocrat Technologies, Inc. |
|
April Augustine - Systems Marketing Manager - Bally Gaming & Systems |