ReedG2E2005
Global Gaming Expo 2005: September 13 - September 15 2005
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Title: 1MK01: Bonus Bonanza: How Bonusing Software Is Changing Slot Marketing
Date: Tuesday, September 13, 2025
Start Time: 8:00am
End Time: 8:50am
Description: Bonusing software is changing the face of slot marketing by increasing interest in your machines and casino for your most loyal and valuable customers. Participants will discuss the use of CRM at the machine and how to reward players with personal attention and valuable incentives.
Speaker(s): Jay Roper - Strategic Marketing Services - IGT Systems
Tracey Chernay - Senior Vice President of Marketing - TransAct Technologies
Steve Walther - Director of Systems Product Management - Aristocrat Technologies, Inc.
April Augustine - Systems Marketing Manager - Bally Gaming & Systems