Title: 3GT01: Marketing Execution: The Boost from Technology Date: Thursday, September 15, 2025 Start Time: 8:00am End Time: 8:50am Description: Casino marketing is more challenging than ever in today’s competitive environment. The right technology solution is not enough to create successful marketing programs -- the execution also must be flawless. From targeting customer segments to creating effective offers, each step of the marketing strategy must be executed with precision. This session will explore the relationships between marketing systems and how they are used to support the day-to-day operations of casino marketing. Speaker(s): Saverio R. Scheri - Managing Director - WhiteSand Consulting Sid Vaikunta - Vice President of Marketing - Borgata Hotel Casino & Spa Christopher Abraham - Senior Director of Marketing - Isle of Capri Casinos, Inc. Craig Border - Senior Account Executive - Marketing Results, Inc. Darlene Monzo - Marketing Results, Inc.