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October 3-5, 2017 Sands Expo Center Las Vegas, NV
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Which is more valuable: psychographics or demographics? They each have value, and the smart marketer will understand them both. Simply put, psychographics evalu...
This session is your blueprint to the future. In it, you’ll hear what the floorplan of the future looks like, and why you should be incorporating these sure-fir...
Today’s consumers crave experiences in every aspect of their lives. And if it’s a unique experience, they’re willing to pay for it. Learn how to build experienc...
Creating a successful game is the end goal of every designer. Of course, success hinges on how the game is received by the player. If a player is entertained, i...
Today’s players have an expectation of consuming content how they want, when they want. To meet this demand, game developers, operators and marketers have shift...
Coined as one of the hottest growing segments in gaming, Electronic Table Games (ETGs) are a trending category in markets around the world. New game types, hybr...
From buzzworthy concept to field trial to install in lounge-type spaces and everything in between, skill games have quickly taken the industry by storm, bridgin...
One of the big draws of G2E is the ability to see, touch and feel new technology. From 3D and 4D, to VR applications and robotics, these product and prototypes ...