F&B; at G2E: Marketing & Communications Plan

Direct Mail

• F&B; at G2E will be mentioned in G2E direct mail
  • High End VIP Invite: CEO and Sr. VP level of executives from Commercial and Native American casinos (Approx. Qty: 1,000)
  • At a Glance Mailer: Executives and decision makers from Commercial and Native American casinos from around the globe (Approx. Qty: 40,000)
  • Conference Brochure: Executives and decision makers from Commercial and Native American casinos from around the globe (Approx. Qty: 40,000)
• Dedicated F&B; at G2E mailing to F&B; executives within casinos

Email

• F&B; at G2E will be mentioned in G2E emails. Approximately five waves of emails sent to executives and decision makers from Commercial and Native American casinos
• Dedicated F&B; at G2E emails to F&B; executives within casinos

Advertising

• F&B; at G2E will be advertised alongside G2E in 25+ gaming trade publications, as well as in targeted F&B; publications:
  • Reaching out to such pubs as: Nation’s Restaurant News, Sante, Food & Beverage International, Restaurant & Institutions, Cigar Aficionado, Wine Spectator and Food Arts

Web Site

• F&B; at G2E will be promoted on G2E Web site in a dedicated area—as if it were its own site

Industry Support and Outreach

Epicurean Club of Las Vegas (sponsor of F&B; at G2E)

• Promotion of F&B; at G2E through Epicurean Club of Las Vegas—with members representing leading F&B; decision makers from leading Las Vegas casinos

American Gaming Association (AGA)

• AGA represents commercial casino industry—AGA members attend G2E and are making buying decisions

Public Relations

• F&B; at G2E launch release distributed and pitched January 2004 to:
  • 500+ F&B; trade publications and other media
  • 175 Gaming trade publications and other media
• F&B; at G2E update/highlight releases to go throughout 2004