Communications and Marketing
		3011 - The CRM Revolution: What It Means to Gaming      8:00 AM - 9:00 AM With relaxation of gambling regulations all over the world, today's casinos face their toughest competition ever. To win in today's marketplace, casinos, land-based or virtual, must become adept not just in building superior facilities or web sites, but in building customers - profitable customers. We first address several important questions relating to customer relationship marketing. What are the key building blocks for attracting, retaining, and growing profitable customers? What are customer value and satisfaction? How is customer satisfaction related to customer loyalty and retention? How can a company grow its "share of proftable customers?" Learn through real-world examples and simple calculations how an understanding of CRM and customer lifetime value can improve any casino's bottom line. Moderator: David LaPlante - President/CEO - Twelve Horses North America Panel: Sudhir Kale - Associate Professor of Marketing - Bond University, School of Business Sue Schneider - President - The River City Group
		3012 - The Direct Mail Route: Targeting Your Customers      9:15 AM - 10:15 AM Marketing dollars are precious in the gaming industry, and executives have to decide where to allocate them. This session will make the case for direct mail versus traditional advertising. Experts will explain how to design effective, attention-getting pieces linked to exciting programs. Also discussed will be refining data to appeal to profitable customers. Moderator: Gary Border - President - Marketing Results Panel: Suzanne Chabre - Vice President of Marketing & Entertainment - Bally's Las Vegas Manny Corrao - Director of Marketing - Casino Magic Biloxi Jim Kabrajee - Owner - Marshall Fenn Communications Gian Perroni - President - MarketEdge Direct John Romero - Columnist - IGWB Magazine Connie Winkler - Vice President - Berline Group
		3013 - Driving Market Share: Competition Heats Up      10:30 AM - 11:30 AM The casino industry is a very competitive business focused on short-term goals. Operators will do almost anything to increase market share. In this session, experts will explain how programs such as cashback, tokens and comps affect the bottom line, and where to draw the line. Also discussed will be the “follow the leader” approach, which copies successful marketing thrusts by the market leaders. Moderator: Eugene Christiansen - President - Christiansen Capital Advisors Panel: Dean Macomber - President - Macomber International Michael Pollock - Publisher & Editor - Michael Pollock's Gaming Industry Observer Richard Schuetz - President - Schuetz Inc. Larry Woolf - President - Navegante Group, Inc.
	Games and Technology
		3021 - Table Innovations: New Trends in Table Games      8:00 AM - 9:00 AM To keep up with the growth of slots, table game operators must continue to innovate. Whether it’s new technology on traditional games, such as bonus jackpots, or new games that require hands-on training of new players, this session will review the options available to casino operators. Also discussed will be the costs and complications of introducing new table games. Moderator: Debi Nutton - Vice President, Casino Operations - MGM Grand Panel: Tom Newman - Vice President, Casino Operations - Golden Nugget Hotel Roger Snow - Table Games Manager - Shuffle Master, Inc. Richard Soltys - President - Mind Play Cheryl Vetter - Director of Casino Operations - Sunset Station Hotel and Casino
		3022 - Joining the Club: New Horizons in Player Tracking      9:15 AM - 10:15 AM It isn’t your Aunt Gertrude’s slot club anymore, but is that a good thing? The past several years have seen dramatic increases in player club innovations; including multi-casino clubs, cash-on-the-card, third-party redemption, as well as an overall increase in automation and computerization. This panel of experts, from casinos both large and small, will discuss the latest player club features, and their relevance in creating and maintaining a first-rate player reward system. Moderator: Jeffrey Compton - Vice President - Compton-Dancer Consulting Panel: Steve Browne - Vice President & Strategist - Raving Consulting Company Staci Columbo - Vice President, Marketing - Station Casinos, Inc. Javier Saenz - Director of Information Solutions - Venture Catalyst
		3023 - Gamesmanship: The Slot Directors Forum      10:30 AM - 11:30 AM Slot manufacturers hope their machines appeal to casino customers. But first, they must convince their primary customers, the casinos, that players will find the games entertaining and therefore profitable for the casinos. During this session, slot executives will reveal what they look for when buying slots and what they consider popular features. They will also step into the debate over “participation”, in which slot manufacturers share slot win with the casino. Moderator: Frank Legato - Senior Editor - Global Gaming Business Panel: John Hawkins - Vice President, Slot Operations - Greektown Casino Robert Livingston - Director of Slot Operations - Harrah's New Orleans Ralph Margolis - Director of Slot Operations - Mystic Lake Casino Hotel Bob Schueler - Slot Manager - Midway Slots/Harrington Raceway Jason Tate - Director of Slot Operations - Luxor Las Vegas Paul Tjoumakaris - Vice President of Slot Operations - Borgata Casino Resort Tony Toohey - CEO - Wentworthville Leagues Club Group
	Gaming Development
		3091 - Southern Cross: Latin American Update      8:00 AM - 9:00 AM Gaming is at a crossroads in Latin America. From the large casinos of Argentina to the gray-market slots in many South American countries, the industry is often at the mercy of the political and economic climates of the various jurisdictions. Hear about legalization and expansion efforts in many countries, and get a roundup of the Caribbean casino industry. Moderator: Martin Canepa - President - Asociación Latinoamericana de Juegos de Azar - ALAJA Panel: Porfirio Aquino - Chief Executive Officer - Worest Group Carlos Fonseca Sarmiento - Estudio Vidal & Layseca S.A. Antonio Martinez Segui - Chief Executive Officer - Casino Vina del Mar Pedro Secemski - Chief Executive Officer - Brasbin Com. Imp-Exp e Serv. Ltda. Jorge Serna - Chief Executive Officer - Conrad Casino & Resort de Punta del Este Roger Tomas Penelas - Chief Executive Officer - Gaming & Service S.A.
		3092 - Border Issues: Mexican Opportunities      9:15 AM - 10:15 AM Mexico has been on the cusp of legalizing gaming for almost a decade. This time, it’s for real, according to the experts on this panel. Learn about the current state of legalization in Mexico and how casinos and other gaming may be implemented, including slot parlors and sports books. Also reviewed will be involvement of Native American tribes in any Mexican gaming industry. Panel: Susan Bala - President - Racing Services, Inc. Dan Brennan - Vice President/Development - Nevada Gold & Casinos David Ellsworth - Chairman & CEO - Contact Development Corporation Steve Gallaway - Director of Consulting Services - The Innovation Group
		3093 - Expansion Resumes: New U.S. Gaming Jurisdictions      10:30 AM - 11:30 AM As state, tribal and local municipality governments struggle with budget short falls, they often look for new industries to provide jobs and taxes. Because of their success as economic engines for other communities, casinos, lotteries and horse tracks are often examined by these communities as a fix. At this panel, you will learn the state of gaming expansion in Indiana, New York, Maine, Maryland, Florida, New Hampshire, Pennsylvania and elsewhere. Moderator: Rob Russell - Senior Gaming Analyst - Fraser Trebilcock Davis & Dunlap P.C. Panel: David Anders - First Vice President - Merrill Lynch Roger Archibald - Vice President, Planning & Development - Argosy Gaming Company Chuck Brooke - Vice President of Government Relations - International Game Technology James Featherstonhaugh - Featherstonhaugh Wiley & Clyne LLP Steve Rittvo - President - The Innovation Group
	Gaming Investment Forum
		3132 - Large Cap Roundup: Big Challenges      8:00 AM - 9:00 AM Gaming’s larger companies are facing a myriad of issues in today’s marketplace. Growth and opportunity; profit and loss; expansion and consolidation; gaming’s chief financial officers make important decisions every day. During this session, the CFOs of the major gaming companies evaluate the ever-changing aspects of the financial markets and how they affect their companies Moderator: Jason Ader - Senior Managing Director - Bear Stearns & Co. Inc. Panel: Harry Hagerty - Park Place Entertainment Corporation Gary Loveman - President & COO - Harrah's Entertainment, Inc. Maureen Mullarkey - International Game Technology Glenn Schaeffer - Mandalay Resort Group

1 2 3 4 5 6 7 8 9 10 11 12