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Global Gaming Expo Conference Session
1062: Market Segmentation: Understanding Demographic Data
9:15:00 AM - 10:15:00 AM
Understanding the gaming market is more complicated than it appears. Identifying potential players is as important as catering to existing players. This session will reveal the significant role of targeted market research and examine methods for identifying segments of the gaming public that may become profitable players at many levels and strata. Learn how to use demographic data to identify profitable market segments, how to reach those segments and how to replace under-performing segments of your gaming market.

Moderator:
 Virginia McDowell - Senior Vice President, Sales & Marketing - Argosy Gaming Company
Panel:
 Glenn Goulet - Director of Marketing - Multimedia Games
 Darrel Kammeyer - Director of CRM - Argosy Gaming Company
 Steve Parker - CEO - CMP Marketing Services Pty Ltd
 Tom Spencer - Vice President\Senior Practice Leader - Claritas Inc.
 Steve Szapor - COO - The Innovation Group